The traditional, Humboldtian type of the university faces serious criticism. The answer of the European Commission to weaknesses is the modernization concept with a goal of transformation from Humboldtian towards entrepreneurial university. Modernization concept is the policy promoting three...

The application of the conjoint analysis to the choice of study major problems is discussed. Each course is described by five variables: advice from parents, teachers, and friends; fashion; degree of course difficulty; attractiveness of the job after graduation; coincidence with personal...

The application of the conjoint analysis method to the study major choice problem is discussed. Each course is described by five variables: Advice from parents, teachers and friends (with three categories: strongly recommended, moderate support, none); Fashion (yes, no); Degree of course...

The aim of the research is to apply the results of fuzzy measurement of consumer preferences on durable goods market for customer segmentation. New phenomena on durable goods market manifest itself in consumer behaviour. As a result, the brand acts as the most important feature while purchasing...

The reforms in the Polish banking system began in year 1989. The objective was to adjust the financial system to the market economy. At the beginning the functions of the National Bank of Poland (NBP) were redefined. Ten commercial banks were derived from the NBP structures and the NBP itself...

Metoda conjoint analysis measurement została pierwotnie zaproponowana na gruncie badań psychometrycznych. W zastosowaniach marketingowych służy do pomiaru preferencji konsumentów względem produktów opisanych wektorem zmiennych, które mierzone są na skali nominalnej (w analizie pełnią...