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A two-step item response theory procedure for a better measurement of marketing constructs
Moussa, Salim
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
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pp. 28-50
Persistent link: https://www.econbiz.de/10011539923
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Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
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pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
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