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Medienökonomie : eine problemorientierte Einführung

Rimscha, M. Bjørn von; Siegert, Gabriele - 2015

Persistent link: https://www.econbiz.de/10014008716

Ökonomie der Unterhaltungsproduktion : Stand der Forschung

Rimscha, M. Bjørn von; Siegert, Gabriele - In: Zur Ökonomie der Unterhaltungsproduktion, (pp. 10-25). 2008

Persistent link: https://www.econbiz.de/10003776675

Identifying paths to audience success of media products : the media decision-makers’ perspective

Verhoeven, Marcel; Rimscha, M. Bjørn von; Krebs, Isabelle - In: JMM : the international journal on media management 20 (2018) 1, pp. 51-77

Persistent link: https://www.econbiz.de/10011917626

Methodische Zugänge zur Erforschung von Medienstrukturen, Medienorganisationen und Medienstrategien

Rimscha, M. Bjørn von (ed.); Studer, Samuel (ed.); … - Gemeinsame Tagung der Fachgruppe Medienökonomie in der … - 2016 - 1. Auflage

Persistent link: https://www.econbiz.de/10011566264

Management and economics of communication

Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020

Persistent link: https://www.econbiz.de/10011791795

Media economics : key observationsand reflections by the editors

Rohn, Ulrike; Rimscha, M. Bjørn von; Raats, Tim - In: De Gruyter handbook of media economics, (pp. 541-553). 2024

Persistent link: https://www.econbiz.de/10014540265

De Gruyter handbook of media economics

Rohn, Ulrike (ed.); Rimscha, M. Bjørn von (ed.); … - 2024

Persistent link: https://www.econbiz.de/10014469274

De Gruyter handbook of media economics

Rohn, Ulrike (ed.); Rimscha, M. Bjørn von (ed.); … - 2024

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves...

Persistent link: https://www.econbiz.de/10014549655

Making sense of the public service mission in media : youth audiences, competition, and strategic management

Lowe, Gregory Ferrell; Maijanen, Päivi - In: Journal of media business studies 16 (2019) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012176964

Experimental methods in media economics research : understanding the human factor in decision-making

Maijanen, Päivi; Morreale, Azzurra - In: De Gruyter handbook of media economics, (pp. 105-111). 2024

Persistent link: https://www.econbiz.de/10014538857