Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of...

Introduction: the next generation -- Co-viewing the future: transgenerational marketing in post-network television -- "Share your universe": generation, gender, and the Marvel dad -- Junior executives: producing adult professionalism in children's media industries -- I've got a golden ticket!?...

In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-""the suits""-who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of...

Frontmatter -- Contents -- Introduction. Discourses, Dispositions, Tactics -- 1. Building Theories of Creative Industry Managers -- 2. Towards a Structuration Theory of Media Intermediaries -- 3. Linear Legacies -- 4. Enterprising Selves -- 5. Record Men -- 6. Re-Casting the Casting Director --...