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Media industries
Mediensektor
8
Advertising industry
6
Werbewirtschaft
6
Advertising
4
Werbung
4
Deutschland
3
Germany
3
International market entry
3
Internationaler Markteintritt
3
advertising
3
media agencies
3
Agency theory
2
Bibliometrics
2
Bibliometrie
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Globalisierung
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Globalization
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Marktforschung
2
Medienmanagement
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Multinationales Unternehmen
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Prinzipal-Agent-Theorie
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Strategic management
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Strategisches Management
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Transnational corporation
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1974-2009
1
China
1
Communication media
1
Competitive strategy
1
Consumer behaviour
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Diversification
1
Diversifikation
1
Firm growth
1
Inter-firm cooperation
1
International management
1
Internationales Management
1
Internationales Marketing
1
Internet marketing
1
Journalistische Qualität
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Knuth, Ingo
5
Strube, Mania
3
Berg, Nicola
1
Engel, Dirk
1
Krusenstern, Lambert von
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Petzold, Thomas
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Sjurts, Insa
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International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
2
International journal on media management : JMM
1
Journal of media business studies
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
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ECONIS (ZBW)
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1
Development of transnational media management research from 1974 - 2009 : a propositional inventory
Strube, Mania
- In:
JMM : the international journal on media management
12
(
2010
)
3/4
,
pp. 115-140
Persistent link: https://www.econbiz.de/10008823576
Saved in:
2
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
3
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
4
Internationalisierungsstrategien deutscher Medienkonzerne
Sjurts, Insa
;
Strube, Mania
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
7
(
2010
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10003983364
Saved in:
5
Managing headquarters-subsidiary relations from a knowledge perspective : strategies for transnational media companies abstract
Strube, Mania
;
Berg, Nicola
- In:
JMM : the international journal on media management
13
(
2011
)
4
,
pp. 225-251
Persistent link: https://www.econbiz.de/10009489274
Saved in:
6
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
7
The impact of product quality on advertising media planners' satisfaction
Knuth, Ingo
;
Engel, Dirk
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10012696955
Saved in:
8
Solution-Oriented media management research : a framework to nurture future impact of the field
Petzold, Thomas
;
Knuth, Ingo
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 240-262
Persistent link: https://www.econbiz.de/10013459564
Saved in:
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