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This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between...
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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media...
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Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook.
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