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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos; Hatzithomas, Leonidas; Dekoulou, Paraskevi - In: Journal of media business studies 19 (2022) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
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Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos; Leonidas, Hatzithomas; Dekoulou, Paraskevi - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 205-216). 2024
Persistent link: https://www.econbiz.de/10015064336
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Leadership styles in the top Greek media companies : leading people with a mixed style
Tsourvakas, George; Zotos, Yorgos; Dekoulou, Paraskevi - In: JMM : the international journal on media management 9 (2007) 2, pp. 77-86
Persistent link: https://www.econbiz.de/10003503019
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Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry
Dekoulou, Paraskevi; Trivellas, Panagiotis - In: The journal of business & industrial marketing 32 (2017) 3, pp. 385-397
Persistent link: https://www.econbiz.de/10011662267
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Market structure and innovation policies in Greece
Monastiridis, Prodromos; Dekoulou, Paraskevi; Veglis, … - In: Innovation policies in the European news media industry …, (pp. 97-108). 2017
Persistent link: https://www.econbiz.de/10011629924