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Brands and branding in media management : toward a research agenda
Malmelin, Nando; Moisander, Johanna - In: JMM : the international journal on media management 16 (2014) 1, pp. 9-25
Persistent link: https://www.econbiz.de/10010370764
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Paradoxes of strategic renewal in traditional print-oriented media firms
Horst, Sven-Ove; Moisander, Johanna - In: JMM : the international journal on media management 17 (2015) 3, pp. 157-174
Persistent link: https://www.econbiz.de/10011432582
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Accessing the audience community : how newspapers connect with audience communities in Finland, Japan, and Korea
Villi, Mikko; Jung, Joo-Young - In: JMM : the international journal on media management 17 (2015) 4, pp. 259-276
Persistent link: https://www.econbiz.de/10011433792
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Entrepreneurial identity development through digital media
Horst, Sven-Ove; Järventie-Thesleff, Rita; … - In: Journal of media business studies 17 (2020) 2, pp. 87-112
Persistent link: https://www.econbiz.de/10012256249