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Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption

Kim, Danny D. E. - In: Journal of media business studies 20 (2023) 1, pp. 72-92

Persistent link: https://www.econbiz.de/10014234943

Correcting audience externalities in television advertising

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

The role of the marketing mix in television media and the concept of "consumer audience"

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

Persistent link: https://www.econbiz.de/10010395707

And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603

Television advertising and online search

Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10010345169

Internet versus television advertising : a brand-building comparison

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161

Persistent link: https://www.econbiz.de/10011687513

Television advertising and online shopping

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

What drives binge-watching? : an economic theory and analysis of impact factors

Gänßle, Sophia; Kunz-Kaltenhäuser, Philipp - 2020

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...

Persistent link: https://www.econbiz.de/10012199866

Gender and television viewership of professional football

Tainsky, Scott; Xu, Jie - In: International journal of sport finance 14 (2019) 2, pp. 71-83

Persistent link: https://www.econbiz.de/10012155494