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Advertising media planning : a brand management approach

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Advertising media planning : a brand management approach

Kelley, Larry D. - 2015 - Fourth edition.

ch. 1. The changing role of media planning in brand support : media planning and IMC -- ch. 2. Establishing a media framework -- ch. 3. Outlining the components of a communication plan -- ch. 4. How marketing objectives affect communication planning -- ch. 5. The role of communication in...

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Advertising media sourcebook

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Advertising media planning : a brand management approach

Kelley, Larry D.; Jugenheimer, Donald W. - 2008 - 2. ed.

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Advertising media planning : a brand management approach

Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim … - 2012 - 3. ed.

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