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~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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Mediensektor
Werbung
World
Fernsehen
1,974
Television
1,258
USA
327
Deutschland
313
Rundfunk
294
television
244
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230
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181
Broadcast
180
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138
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126
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120
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106
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104
communication technology
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99
Filmwirtschaft
97
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95
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94
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91
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91
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88
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83
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82
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Corneo, Giacomo
8
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6
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4
Coate, Stephen
4
Kind, Hans Jarle
4
Kruse, Jörn
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
Waldfogel, Joel
4
Crawford, Gregory S.
3
Sørgard, Lars
3
Wilbur, Kenneth C.
3
Acheson, A. L. Keith
2
Bellman, Steven
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Christopherson, Susan
2
Dijk, Machiel van
2
Friehe, Tim
2
Guitart, Ivan A.
2
Heinrich, Jürgen
2
Hervet, Guillaume
2
Kataria, Mitesh
2
Kleinsteuber, Hans J.
2
Maule, Christopher J.
2
Mitchell, Alex
2
Mitchell, Bridger Morgan
2
Motta, Massimo
2
Müller, Helge
2
Nahuis, Richard
2
Neumeier, Florian
2
Polo, Michele
2
Regner, Tobias
2
Riese, Markus
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Stanca, Luca M.
2
Varan, Duane
2
Waagmeester, Daniel
2
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3
UNESCO
3
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2
Europäische Kommission / Generaldirektion Information, Kommunikation und Kultur
2
IP Deutschland GmbH <Köln>
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
Centre National de la Cinématographie
1
Confederation of Indian Industry
1
Dr. Steve-Holger Ludwig <Firma>
1
Ekonomiska Forskningsinstitutet
1
Europarat / Audiovisuelle Informationsstelle
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
Europäische Kommission / Hochrangige Gruppe für Audiovisuelle Politik
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
Great Britain / Interim Action Committee on the Film Industry
1
Großbritannien / Office of Communications
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Nomos Verlagsgesellschaft
1
Norway / Statistisk sentralbyrå
1
Political and Economic Planning
1
Roper Organization
1
Schweden / Utredningen om Myndighet för Radio- och TV-Sändningar till Allmänheten
1
Springer Fachmedien Wiesbaden
1
Stiftung Kieler Presse-Klub
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
United Nations Educational, Scientific and Cultural Organisation
1
United Nations Educational, Scientific and Cultural Organization
1
United Nations, Educational, Scientific and Cultural Organisation
1
United States / Congress / House / Committee on the Judiciary
1
Universität Basel / Institut für Volkswirtschaft
1
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Esomar congress
5
ATV series of technical research studies
4
CESifo working papers
4
Working paper / National Bureau of Economic Research, Inc.
4
Journal of marketing communications
3
Kom / Kommission der Europäischen Gemeinschaften
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
SpringerLink / Bücher
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Houghton Mifflin Adviser in Marketing
2
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Reports and papers on mass communication
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The journal of business : B
2
Working paper series
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in a multimedia age
1
Antitrust, regulation, and competition
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arts and the market
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Brochure
1
Business and Economic Research : BER
1
Business history
1
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ECONIS (ZBW)
270
USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
1
RePEc
1
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
8
Indicateurs statistiques de l'audiovisuel : cinéma,
télévision
, vidéo
Centre National de la Cinématographie
-
Paris : La Documentation Française
-
Ed. [1.]1992(1993) - 4.1995(1997); 1998(1999) - 2001; …
Persistent link: https://www.econbiz.de/10000536984
Saved in:
9
Europäischer Fernsehmarkt zwischen wirtschaftlichen Imperativen und kulturellem Auftrag : unter besonderer Berücksichtigung der bundesdeutschen Medienentwicklung
Dirkers, Detlev
-
1995
Persistent link: https://www.econbiz.de/10000542008
Saved in:
10
Hörfunk und
Fernsehen
Heinrich, Jürgen
-
1999
Persistent link: https://www.econbiz.de/10000551090
Saved in:
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