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~subject:"Mediensektor"
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Mediensektor
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Brand image
15
Beziehungsmarketing
14
Media industries
14
Relationship marketing
14
Markenimage
13
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Dynamic capabilities
9
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Dynamische Kompetenzen
8
Innovation
6
Innovation management
6
Innovationsmanagement
6
Marketing management
6
Marketingmanagement
6
Website
6
Führungskräfte
5
Internet
5
Magazine publishing
5
Managers
5
Press publisher
5
Presseverlag
5
Schweden
5
Sweden
5
Viral marketing
5
Virales Marketing
5
Zeitschriftenverlag
5
Augmented reality
4
Cognition
4
Communication
4
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English
14
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Ots, Mart
11
Tarkiainen, Anssi
3
Chan-Olmsted, Sylvia M.
2
Förster, Kati
2
Jantunen, Ari
2
Melesko, Stefan
2
Siegert, Gabriele
2
Wolff, Per-Erik
2
Achtenhagen, Leona
1
Bergman, Jukka-Pekka
1
Chari, Simos
1
Ellonen, Hanna-Kaisa
1
Gustafsson, Karl Erik
1
Horppu, Marianne
1
Krumsvik, Arne H.
1
Kuivalainen, Olli
1
Lucchi, Nicola
1
Oghazi, Pejvak
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Ohlsson, Jonas
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Weibull, Lennart
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Media Management and Transformation Centre <Jönköping>
1
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Journal of media business studies
3
Media brands and branding
3
JMM : the international journal on media management
2
Innovation policies in the European news media industry : a comparative study
1
International journal of business innovation and research
1
JIBS research reports / Jönköping International Business School
1
Journal of business research : JBR
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ECONIS (ZBW)
14
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1
Magazine online brand extensions : do they really affect brand loyalty?
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Kuivalainen, Olli
- In:
Media brands and branding
,
(pp. 53-77)
.
2008
Persistent link: https://www.econbiz.de/10003744924
Saved in:
2
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Saved in:
3
Media and brands : new ground to explore
Ots, Mart
- In:
Media brands and branding
,
(pp. 1-7)
.
2008
Persistent link: https://www.econbiz.de/10003744918
Saved in:
4
Media policy's new challenges
Ots, Mart
- In:
Journal of media business studies
13
(
2016
)
3/4
,
pp. 125-127
Persistent link: https://www.econbiz.de/10011676034
Saved in:
5
Media brands and branding
Ots, Mart
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10012878483
Saved in:
6
Handbook of media branding
Siegert, Gabriele
(
ed.
);
Förster, Kati
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010443
Saved in:
7
Editorial: Is there such a thing as a nordic approach to media business research?
Krumsvik, Arne H.
;
Ots, Mart
- In:
Journal of media business studies
11
(
2014
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010424735
Saved in:
8
Media consumer brand equity : implications for advertising media planning
Ots, Mart
;
Wolff, Per-Erik
- In:
Media brands and branding
,
(pp. 95-112)
.
2008
Persistent link: https://www.econbiz.de/10003744930
Saved in:
9
Upholding the 4th estate : exploring the corporate governance of the media ownership form of business foundations
Achtenhagen, Leona
;
Melesko, Stefan
;
Ots, Mart
- In:
JMM : the international journal on media management
20
(
2018
)
2
,
pp. 129-150
Persistent link: https://www.econbiz.de/10011975589
Saved in:
10
Market structure and innovation policies in Sweden
Lucchi, Nicola
;
Ots, Mart
;
Ohlsson, Jonas
- In:
Innovation policies in the European news media industry …
,
(pp. 191-203)
.
2017
Persistent link: https://www.econbiz.de/10011629937
Saved in:
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