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~subject:"Mehrsprachigkeit"
~type_genre:"Aufsatz in Zeitschrift"
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Mehrsprachigkeit
Consumer behaviour
33
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Aufsatz in Zeitschrift
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Puntoni, Stefano
3
Langhe, Bart de
2
Van Osselaer, Stijn M. J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
2
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
Saved in:
3
Language and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
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