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Is advertising a barrier to male movement toward gender change?
Gentry, James W.; Harrison, Robert - In: Marketing theory 10 (2010) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10003964103
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Productive consumption in the class-mediated construction of domestic masculinity : do-it-yourself (DIY) home improvement in men's identity work
Moisio, Risto; Arnould, Eric J.; Gentry, James W. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 298-316
Persistent link: https://www.econbiz.de/10009786435
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The simple man : the consumption behavior of the principled life
McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10009720150