Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mental accounting"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The book on advanced tax strat...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mental accounting
Consumer behaviour
8
Konsumentenverhalten
8
Online retailing
4
Online-Handel
4
Social Web
4
Social web
4
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
Brand image
2
China
2
Confidence
2
E-commerce
2
Electronic Commerce
2
Experiment
2
Facebook
2
Fundraising
2
Immobilienwirtschaft
2
Markenimage
2
Real estate industry
2
Steuerplanung
2
Steuervermeidung
2
Tax avoidance
2
Tax planning
2
Vertrauen
2
Weibo
2
Abschreibung
1
Anthropomorphism
1
Attitude
1
Brand familiarity
1
Charity
1
Checkout charity
1
Chinese consumer
1
Collectivism
1
Comparison
1
Credit card
1
Cultural identity
1
Depreciation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Han, Min Chung
2
Hu, Michael Y.
1
Paik, Sung-Hee Wendy
1
Song, Chanho
1
Published in...
All
International journal of bank marketing
1
International review on public and non-profit marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Credit card reward donation with scarcity messages
Song, Chanho
;
Han, Min Chung
;
Paik, Sung-Hee Wendy
;
Hu, …
- In:
International journal of bank marketing
42
(
2024
)
7
,
pp. 1813-1834
Persistent link: https://www.econbiz.de/10015202462
Saved in:
2
Would you like to donate your reward points today? : mental accounting and checkout charity
Han, Min Chung
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10013435731
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
