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Der kombinierte Einsatz von Sortimentsreduktion und Regalkategorisierung zur Sortimentsoptimierung : eine empirische Untersuchung aus Konsumenten- und Händlersicht
Nagengast, Liane
;
Heidemann, Christina Sophia
;
Rudolph, …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
65
(
2013
)
8
,
pp. 666-687
Persistent link: https://www.econbiz.de/10010222441
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