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Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes

Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Industrial marketing management : the international … 44 (2015), pp. 131-141

Persistent link: https://www.econbiz.de/10010481956

B2B interactions at trade fairs and relationship quality : a conceptual approach

Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Field guide to case study research in …, (pp. 167-189). 2014

Persistent link: https://www.econbiz.de/10011413789

A relationship marketing perspective to trade fairs : insights from participants

Sarmento, Maria Lurdes; Farhangmehr, Minoo; Simões, … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 584-593

Persistent link: https://www.econbiz.de/10011339848

The evolving role of trade fairs in business : a systematic literature review and a research agenda

Sarmento, Maria; Simões, Cláudia - In: Industrial marketing management : the international … 73 (2018), pp. 154-170

Persistent link: https://www.econbiz.de/10011904705

B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Field guide to case study research in …, (pp. 167-189). 2014

This case study discusses the importance of studying buyer and seller interactions, as they are relevant to understand how relationships evolve. It further presents a conceptual foundation for investigating B2B interactions, particularly in the context of the trade fair. The trade fair is...

Persistent link: https://www.econbiz.de/10015369216