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Accounting for sources of information in trade fairs: evidence from Portuguese exhibitors

Silva, Pedro M. da; Santos, J. F.; Moutinho, Victor Ferreira - In: Economic and business review : EBR 23 (2021) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10013533784

Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 559-583

Persistent link: https://www.econbiz.de/10013277286

The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors

Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 15-31

Persistent link: https://www.econbiz.de/10014290354

What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context

Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - In: Innovation & management review 19 (2022) 1, pp. 62-83

Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10013177500

A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 509-528

Persistent link: https://www.econbiz.de/10013165190