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Financial valuation of luxury brands
García, María Ruiz - In: New luxury management : creating and managing …, (pp. 85-102). 2017
Persistent link: https://www.econbiz.de/10011609197
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Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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Co-creating brand value through social commerce
Wang, Yichuan; Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 17-34). 2015
Persistent link: https://www.econbiz.de/10011294623
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Consumer based brand equity
Baalbaki, Sally; Guzman, Francisco - In: The Routledge companion to contemporary brand management, (pp. 32-47). 2016
Persistent link: https://www.econbiz.de/10011515341
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Measuring brand association strength : a consumer based brand equity approach
French, Alan; Smith, Gareth - In: European journal of marketing : EJM 47 (2013) 8, pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian - In: Journal of advertising research 53 (2013) 4, pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten; Müller, Michael - In: Marken- und Kommunikationscontrolling, (pp. 9-28). 2016
Persistent link: https://www.econbiz.de/10011572091
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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
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Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de; Heldt, Rodrigo; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 442-456
Persistent link: https://www.econbiz.de/10014313031