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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016
Persistent link: https://www.econbiz.de/10011543064
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.; Breazeale, Michael - In: Analyzing the strategic role of social networking in …, (pp. 283-313). 2017
Persistent link: https://www.econbiz.de/10011531130
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Financial valuation of luxury brands
García, María Ruiz - In: New luxury management : creating and managing …, (pp. 85-102). 2017
Persistent link: https://www.econbiz.de/10011609197
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Developing an effective digital presence
Cruz, Ana; Karatzas, Stelios - In: Digital and social media marketing : a results-driven …, (pp. 138-160). 2017
Persistent link: https://www.econbiz.de/10011582700
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander; Hausmann, Verena; Williams, Susan P. - In: Digital and social media marketing : a results-driven …, (pp. 279-300). 2017
Persistent link: https://www.econbiz.de/10011582721
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Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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Co-creating brand value through social commerce
Wang, Yichuan; Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 17-34). 2015
Persistent link: https://www.econbiz.de/10011294623
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Consumer based brand equity
Baalbaki, Sally; Guzman, Francisco - In: The Routledge companion to contemporary brand management, (pp. 32-47). 2016
Persistent link: https://www.econbiz.de/10011515341
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Measuring brand association strength : a consumer based brand equity approach
French, Alan; Smith, Gareth - In: European journal of marketing : EJM 47 (2013) 8, pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159