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Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu - 1999
Persistent link: https://www.econbiz.de/10001441070
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Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu - In: Measurement in marketing, (pp. 75-94). 2022
Persistent link: https://www.econbiz.de/10013448928
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The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957512
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The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu; Childers, Terry L.; Moore-Shay, … - 1996
Persistent link: https://www.econbiz.de/10000959833
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu; Kayande, Ujwal - In: Journal of retailing 88 (2012) 4, pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
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The SAGE handbook of measurement
Walford, Geoffrey (contributor); Tucker, Eric (contributor);  … - 2010 - Online-Ausg.
'The Handbook of Measurement' is a methodological resource which draws together contributions from the authors of the classic works in measurement studies of the past 25 years. It covers all core issues of measurement, with each chapter focusing on a different element
Persistent link: https://www.econbiz.de/10013208226