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Messung
Consumer behaviour
52
Konsumentenverhalten
51
Social Web
27
Social web
27
Einzelhandel
23
Retail trade
23
Brand management
21
Markenführung
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19
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19
Online-Marketing
19
Internet marketing
18
Marketing
18
Online retailing
18
Online-Handel
18
Market research
17
Selling
17
Verkauf
17
Measurement
15
Marktforschung
13
Salespeople
13
Verkaufspersonal
13
Kaufentscheidung
12
Marketing management
12
Marketingmanagement
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New product development
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Produktentwicklung
12
Purchase decision
12
Welt
12
World
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Branchenentwicklung
11
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Lee, Nick
8
Cadogan, John W.
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Chamberlain, Laura
2
Franke, George R.
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Hall, Zachary R.
2
Antonakis, John
1
Chang, Woojung
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Evermann, Joerg
1
Gázquez-Abad, Juan Carlos
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Howell, Roy D.
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Martínez-López, Francisco J.
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Pla-García, Cintia
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Preacher, Kristopher J.
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Journal of business research : JBR
2
Journal of personal selling & sales management : JPSSM
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AMS review : official publication of the Academy of Marketing Science
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Electronic commerce research and applications
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European journal of marketing
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ECONIS (ZBW)
9
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1
Utilitarian motivations in online consumption : dimensional structure and scales
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011348323
Saved in:
2
Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
Saved in:
3
Problems with formative and higher-order reflective variables
Lee, Nick
;
Cadogan, John W.
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 242-247
Persistent link: https://www.econbiz.de/10009715040
Saved in:
4
Material and efficient cause interpretations of the formative model : resolving misunderstandings and clarifying conceptual language
Lee, Nick
;
Cadogan, John W.
;
Chamberlain, Laura
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010378844
Saved in:
5
Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.
;
Preacher, Kristopher J.
;
Lee, Nick
; …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
Saved in:
6
Neuroimaging and psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience
Lee, Nick
;
Chamberlain, Laura
- In:
The social cognitive neuroscience of organizations
,
(pp. 18-42)
.
2007
Persistent link: https://www.econbiz.de/10003620608
Saved in:
7
Comparing reflective and formative measures : new insights from relevant simulations
Chang, Woojung
;
Franke, George R.
;
Lee, Nick
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3177-3185
Persistent link: https://www.econbiz.de/10011507972
Saved in:
8
Taking the measure of measurement in sales research : introduction to the special issue : editorial
Hall, Zachary R.
;
Lee, Nick
- In:
Journal of personal selling & sales management : JPSSM
39
(
2019
)
3
,
pp. 201-206
Persistent link: https://www.econbiz.de/10012200873
Saved in:
9
Measurement in sales research
Hall, Zachary R.
(
ed.
);
Lee, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200915
Saved in:
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