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Partial least squares structur...
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Messung
Partial least squares
93
Partielle kleinste Quadrate
82
Structural equation model
75
Strukturgleichungsmodell
75
Theorie
66
Theory
65
Kleinste-Quadrate-Methode
61
Least squares method
61
Consumer behaviour
54
Konsumentenverhalten
54
Marktforschung
48
Market research
46
Marketing
41
PLS-SEM
34
Measurement
30
Scientific method
26
Wissenschaftliche Methode
26
Statistical method
25
Statistische Methode
25
Structural equation modeling
25
Customer satisfaction
24
Kundenzufriedenheit
23
Beziehungsmarketing
21
Relationship marketing
21
Estimation theory
16
Family business
16
Schätztheorie
16
Marketingmanagement
15
Marketing management
14
Bibliometrics
13
Bibliometrie
13
Familienunternehmen
13
Deutschland
12
Regressionsanalyse
12
Brand management
11
Corporate reputation
11
Einzelhandel
11
Markenführung
11
structural equation modeling
11
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Sarstedt, Marko
22
Ringle, Christian M.
10
Gudergan, Siegfried
5
Hair, Joseph F.
5
Diamantopoulos, Adamantios
3
Rigdon, Edward E.
3
Schwaiger, Manfred
3
Wilczynski, Petra
3
Klaus, Philipp
2
Kuppelwieser, Volker
2
Raithel, Sascha
2
Salzberger, Thomas
2
Andersson, Svante
1
Awuah, Gabriel B.
1
Babin, Barry J.
1
Baumgartner, Petra
1
Fuchs, Christoph
1
Gudergan, Siegfried P.
1
Henseler, Jörg
1
Hensler, Jörg
1
Hiram Ting
1
Howard, Matt C.
1
Kaiser, Sebastian
1
Liengaard, Benjamin Dybro
1
Lourenço, Carlos Eduardo
1
Melewar, T. C.
1
Nitzl, Christian
1
Payan, Janice M.
1
Ponchio, Mateus Canniatti
1
Ramayah, T.
1
Rigdon, Edward
1
Schlägel, Christopher
1
Schwarzer, Philipp
1
Sharma, Pratyush Nidhi
1
Svensson, Göran
1
Taylor, Charles R.
1
Taylor, Charles Raymond
1
Thiele, Kai Oliver
1
Zambaldi, Felipe
1
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Journal of business research : JBR
5
Advances in international marketing
3
Measurement and research methods in international marketing
3
International marketing review
2
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
European management journal
1
Journal of modelling in management
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management_372TUHH / Hamburg University of Technology (TUHH) : research papers series
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Measurement in marketing
1
The journal of services marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
27
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1
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Hair, Joseph F.
;
Sharma, Pratyush Nidhi
;
Sarstedt, Marko
; …
- In:
European journal of marketing
58
(
2024
)
13
,
pp. 30-55
Persistent link: https://www.econbiz.de/10015198449
Saved in:
2
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
Saved in:
3
A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.
;
Svensson, Göran
;
Awuah, Gabriel B.
; …
- In:
International marketing review
27
(
2010
)
5
,
pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
Saved in:
4
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
Saved in:
5
Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
Saved in:
6
A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko
- In:
Journal of modelling in management
3
(
2008
)
2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003760654
Saved in:
7
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10015176677
Saved in:
8
Measurement and research methods in international marketing
Sarstedt, Marko
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009356288
Saved in:
9
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
Saved in:
10
Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Sarstedt, Marko
;
Wilczynski, Petra
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10009771792
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