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Messung
Partial least squares
94
Partielle kleinste Quadrate
83
Structural equation model
75
Strukturgleichungsmodell
75
Theorie
64
Kleinste-Quadrate-Methode
63
Least squares method
63
Theory
63
Marktforschung
46
Market research
44
Marketing
40
Consumer behaviour
38
Konsumentenverhalten
38
PLS-SEM
34
Measurement
28
Structural equation modeling
25
Statistical method
24
Statistische Methode
24
Scientific method
23
Wissenschaftliche Methode
23
Customer satisfaction
16
Kundenzufriedenheit
16
Estimation theory
15
Schätztheorie
15
Beziehungsmarketing
14
Marketingmanagement
14
Relationship marketing
14
Bibliometrics
13
Bibliometrie
13
Marketing management
13
Deutschland
12
Family business
12
Brand management
11
Corporate reputation
11
Markenführung
11
Regressionsanalyse
11
structural equation modeling
11
Familienunternehmen
10
Firmenimage
10
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Undetermined
12
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2
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Article
19
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6
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Article in journal
16
Aufsatz in Zeitschrift
16
Arbeitspapier
2
Collection of articles of several authors
2
Sammelwerk
2
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2
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1
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English
24
German
1
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Sarstedt, Marko
22
Ringle, Christian M.
10
Hair, Joseph F.
5
Gudergan, Siegfried
4
Diamantopoulos, Adamantios
3
Rigdon, Edward E.
3
Schwaiger, Manfred
3
Wilczynski, Petra
3
Gudergan, Siegfried P.
2
Raithel, Sascha
2
Salzberger, Thomas
2
Andersson, Svante
1
Awuah, Gabriel B.
1
Babin, Barry J.
1
Baumgartner, Petra
1
Fuchs, Christoph
1
Henseler, Jörg
1
Hensler, Jörg
1
Hiram Ting
1
Howard, Matt C.
1
Kaiser, Sebastian
1
Liengaard, Benjamin Dybro
1
Lourenço, Carlos Eduardo
1
Melewar, T. C.
1
Nitzl, Christian
1
Payan, Janice M.
1
Ponchio, Mateus Canniatti
1
Ramayah, T.
1
Rigdon, Edward
1
Schlägel, Christopher
1
Schwarzer, Philipp
1
Sharma, Pratyush Nidhi
1
Svensson, Göran
1
Taylor, Charles R.
1
Taylor, Charles Raymond
1
Thiele, Kai Oliver
1
Zambaldi, Felipe
1
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Journal of business research : JBR
4
Advances in international marketing
3
International marketing review
2
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
European management journal
1
Journal of modelling in management
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management_372TUHH / Hamburg University of Technology (TUHH) : research papers series
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Measurement and research methods in international marketing
1
Measurement in marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
25
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1
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
Hair, Joseph F.
;
Sharma, Pratyush Nidhi
;
Sarstedt, Marko
; …
- In:
European journal of marketing
58
(
2024
)
13
,
pp. 30-55
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015198449
Saved in:
2
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011553860
Saved in:
3
A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.
;
Svensson, Göran
;
Awuah, Gabriel B.
; …
- In:
International marketing review
27
(
2010
)
5
,
pp. 541-561
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008906858
Saved in:
4
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012238033
Saved in:
5
Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013366383
Saved in:
6
A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko
- In:
Journal of modelling in management
3
(
2008
)
2
,
pp. 140-161
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003760654
Saved in:
7
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015176677
Saved in:
8
Measurement and research methods in international marketing
Sarstedt, Marko
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009356288
Saved in:
9
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009377912
Saved in:
10
Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Sarstedt, Marko
;
Wilczynski, Petra
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 329-339
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009771792
Saved in:
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