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"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
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Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Raghubir, Priya; Roberts, John H.; Lemon, Katherine N.; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003979317
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Measuring customer equity and calculating marketing ROI
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A. - In: The handbook of marketing research : uses, misuses, and …, (pp. 588-601). 2006
Persistent link: https://www.econbiz.de/10003420686