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Asia Pacific journal of marketing and logistics
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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2
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Aw, Eugene Cheng-Xi
;
Cham, Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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