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Mexico
Consumer behaviour
56
Konsumentenverhalten
55
Mexiko
51
Marketing management
24
Marketingmanagement
24
India
20
Indien
20
Brand management
18
Markenführung
18
Emerging economies
17
Innovation
17
Marketing
17
Schwellenländer
17
Globalisierung
14
International competition
14
Internationaler Wettbewerb
14
Strategic management
14
Strategisches Management
14
customer value
14
Globalization
12
Einzelhandel
11
Retail trade
11
retailing
11
Brand image
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Customer value
10
Markenimage
10
Welt
10
World
10
Entrepreneurship
9
Entrepreneurship approach
9
Sales promotion
9
Competitive advantage
8
Firm performance
8
Kundenwert
8
Unternehmenserfolg
8
Verkaufsförderung
8
Wettbewerbsvorteil
8
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Article
48
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5
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41
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41
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Sammelwerk
2
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English
50
Undetermined
3
Author
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Rajagopal
50
Rajagopal, Amritanshu
6
Reyes-Mercado, Pável
6
López-Fernández, Andrée Marie
5
Rajagopal, Ananya
5
Atristain, Connie
2
Behl, Ramesh
2
Alfaro, Gustavo T.
1
Banks, Jerry
1
Cavazzani, Paola
1
Cstillo, Vincente
1
Fernández Reyes, Lucía
1
Mercado, Pável Reyes
1
Ortiz, Thalia
1
Rajagopal, Desikacharya
1
Reyes, Lucía Fernández
1
Tapia, Eduardo
1
Verma, Rajeev
1
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
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International journal of business competition and growth : IJBCG
10
International journal of business innovation and research
5
International journal of business excellence
4
2007 Business & Economics Society International Conference ; Vol. 2
2
International Journal of Economics and Business Research
2
International journal of productivity and quality management : IJPQM
2
International journal of services and operations management
2
Journal of food products marketing
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Latin American political, economic, and security issues
2
Trade issues, policies and laws
2
Business analytics and cyber security management in organizations
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
International journal of business excellence : IJBEX
1
International journal of business performance management
1
International journal of economics and business research
1
International journal of emerging markets
1
International journal of energy sector management : IJESM
1
International journal of entrepreneurship and small business
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of logistics systems and management
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of Asia Pacific business
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing Working Papers
1
Springer eBook Collection
1
SpringerLink / Bücher
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ECONIS (ZBW)
49
RePEc
4
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1
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
2
Behavioural determinants in selling tourism services : a case study
Rajagopal
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10003924106
Saved in:
3
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
4
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
6
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
7
Challenges among women entrepreneuers in Mexico
Rajagopal
- In:
International journal of entrepreneurship and small business
15
(
2012
)
3
,
pp. 389-395
Persistent link: https://www.econbiz.de/10009514010
Saved in:
8
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
9
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
10
Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
Saved in:
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