Jimenez, Nadia; San-Martin, Sonia; Azuela, Jose Ignacio - In: Academia Revista Latinoamericana de Administración 29 (2016) 4, pp. 486-510
customers in Mexico was studied using the structural equation analysis methodology. Findings The results offer evidence on how … for growth (Mexico), which has not been studied at length in previous literature. … (confianza y satisfacción). Metodología Una amplia muestra de 1053 compradores por móvil en México es analizada mediante la …