only to describe the contracting practices of US and Canadian franchisors in Mexico but, most importantly, to compare them … most to study franchisors' domestic and international operations, namely agency and internationalization theory, and use … agreements in Mexico compared to their home market. Our empirical results confirm hypotheses derived from the theories …

only to describe the contracting practices of US and Canadian franchisors in Mexico but, most importantly, to compare them … most to study franchisors' domestic and international operations, namely agency and internationalization theory, and use … agreements in Mexico compared to their home market. Our empirical results confirm hypotheses derived from the theories …

contracts offered by a number of US and Canadian franchisors operating in Mexico and also compare them to contracts employed at … overwhelming majority of franchisors seeking franchisees in Mexico offer exactly the same contract to potential Mexican franchisees … as that employed in the home market; (2) Among those franchisors that already have established outlets in Mexico, nearly …