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~subject:"Mexiko"
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Mexiko
Consumer behaviour
35
Konsumentenverhalten
34
Theorie
19
Theory
18
Betriebliche Kreislaufwirtschaft
15
Reverse logistics
15
Lieferkette
14
Supply chain
14
Marketing management
10
Marketingmanagement
10
Mexico
10
Beziehungsmarketing
9
Neuroeconomics
9
Neuroökonomie
9
Product recovery
9
Produkt-Recycling
9
Relationship marketing
9
Supply chain management
9
Brand management
7
Investor Relations
7
Markenführung
7
Neuroscience
7
Neurowissenschaften
7
Brand
6
Emotion
6
Innovation
6
Markenartikel
6
Remanufacturing
6
Takeover
6
Übernahme
6
Brand image
5
Competition
5
Customer satisfaction
5
Firm performance
5
Interkulturelle Beziehungen
5
Kundenzufriedenheit
5
Marketing
5
Mathematical programming
5
Mathematische Optimierung
5
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Article
8
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1
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1
Case study
1
Fallstudie
1
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English
8
Author
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Castaño, Raquel
8
Centeno, Edgar
2
Felix, Reto
2
Carete, Lorena
1
Carrete, Lorena
1
González, Eva
1
González, Eva M.
1
Lozano, Gerardo
1
Martinez, Josefina
1
Martinez, Raúl
1
Morales, Ricardo
1
Nunez, Sandra
1
Núñez, Sandra
1
Parra, Isabella A.
1
Perez, María Eugenia
1
Quintanilla, Claudia
1
Reyes, Adán
1
Sánchez, Marijose
1
Zavala, Alba María
1
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International journal of business competition and growth : IJBCG
2
International journal of leisure and tourism marketing : IJLTM
2
Business analytics and cyber security management in organizations
1
Journal of marketing theory and practice
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
8
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1
Understanding the passion of soccer for Mexican consumers
Castaño, Raquel
;
Núñez, Sandra
;
Sánchez, Marijose
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003970562
Saved in:
2
Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel
;
Lozano, Gerardo
;
Martinez, Raúl
; …
- In:
International journal of business competition and …
2
(
2012
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009427478
Saved in:
3
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena
;
Castaño, Raquel
;
Felix, Reto
;
Centeno, …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Saved in:
4
Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico
Castaño, Raquel
;
Parra, Isabella A.
;
Zavala, Alba María
- In:
International journal of business competition and …
1
(
2011
)
4
,
pp. 332-345
Persistent link: https://www.econbiz.de/10009160976
Saved in:
5
Wine consumption in new and expert consumers : the case of Mexico
Castaño, Raquel
;
Martinez, Josefina
;
Morales, Ricardo
- In:
International journal of leisure and tourism marketing …
4
(
2014/15
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10010498878
Saved in:
6
Cross-border shopping: family narratives
Castaño, Raquel
;
Perez, María Eugenia
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003940033
Saved in:
7
Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
González, Eva M.
;
Felix, Reto
;
Carrete, Lorena
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011312660
Saved in:
8
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
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