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~subject:"Mexiko"
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Mexiko
Consumer behaviour
26
Konsumentenverhalten
23
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Werbewirkung
7
Advertising
6
Computerspiel
6
Cultural identity
6
Kulturelle Identität
6
Video game
6
Brand image
5
Mexico
5
Brand management
4
Country of origin
4
Globalization
4
Immigrant
4
Markenführung
4
Markenimage
4
Multicultural
4
Brand
3
China
3
Comparison
3
Emotion
3
Ethnocentrism
3
Globalisierung
3
Innovation
3
International marketing
3
Markenartikel
3
Social Web
3
Social web
3
Vergleich
3
Werbung
3
Attention
2
Brands
2
Business model canvas
2
Cross-cultural relations
2
Crossover consumption
2
Customer satisfaction
2
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Article
4
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English
4
Author
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Hernandez, Monica D.
3
Chapa, Sindy
1
Goenner, Emily
1
Oyedele, Adesegun
1
Vicdan, Handan
1
Published in...
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Young consumers : insight and ideas for responsible marketers
2
Journal of marketing communications
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
3
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
4
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
Saved in:
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