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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese

Schmit, Todd M. (contributor) - 2001

Persistent link: https://www.econbiz.de/10001583653

Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

Schmit, Todd M.; Kaiser, Harry M. - 2002

Persistent link: https://www.econbiz.de/10001766787

Decomposing the variation in generic advertising response over time

Schmit, Todd M.; Kaiser, Harry M. - In: American journal of agricultural economics 86 (2004) 1, pp. 139-153

Persistent link: https://www.econbiz.de/10001934789

The dairy case management program : does it mooove more milk? ; A case study of the Northwestern Hudson Valley market

Schmit, Todd M. (contributor); Kaiser, Harry M. (contributor) - 2004

Persistent link: https://www.econbiz.de/10002565002

Modelling household purchasing behaviour to analyse beneficial marketing strategies

Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M. - In: Applied economics 44 (2012) 4/6, pp. 717-725

Persistent link: https://www.econbiz.de/10009532038

Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State

Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 36 (2007) 2, pp. 253-266

Persistent link: https://www.econbiz.de/10003601227

Differences in milk payment structures by cooperative and independent handlers : an examination from New York State

Munch, Daniel M.; Schmit, Todd M.; Severson, Roberta M - 2020

Persistent link: https://www.econbiz.de/10012242661

Decomposing the Variation in Generic Advertising Response Over Time

Schmit, Todd M.; Kaiser, Harry M. - 2010

A time-varying parameter model of fluid milk and cheese demand reveals that changes in age composition, race composition, and food spending patterns away from home were most important to changes in generic advertising response over time. Advertising response elasticities indicate that generic...

Persistent link: https://www.econbiz.de/10014029492