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Distributional impacts of generic advertising on related commodity markets

Kinnucan, Henry W.; Miao, Yuliang - In: American journal of agricultural economics 82 (2000) 3, pp. 672-678

Persistent link: https://www.econbiz.de/10001500430

Distributional impacts of generic advertising : comments

Liu, Donald J. - In: American journal of agricultural economics 82 (2000) 3, pp. 679-681

Persistent link: https://www.econbiz.de/10001503019

Evaluating fluid milk advertising in Ontario : the importance of functional form

Venkateswaran, Meenakshi - In: Canadian journal of agricultural economics : CJAE 38 (1990) 3, pp. 471-488

Persistent link: https://www.econbiz.de/10001100595

Effects of advertising on US non-alcoholic beverage demand : evidence from a two-stage Rotterdam model

Kinnucan, Henry W. (contributor) - 2001

Persistent link: https://www.econbiz.de/10001636590

Seasonality in the consumer response to milk advertising : implications for milk promotion policy

Kinnucan, Henry W.; Forker, Olan D. - 1982

Persistent link: https://www.econbiz.de/10002218500

Effects of advertising on U.S. non-alcoholic beverage demand: Evidence from a two-stage rotterdam model

Kinnucan, Henry W.; Miao, Yuliang; Xiao, Hui; Kaiser, … - In: Advertising and differentiated products, (pp. 1-29). 2001

A two-stage Rotterdam model is estimated to determine the effects of advertising on the demand for non-alcoholic beverages in the United States. Results suggest that advertising has no effect on the demand for non-alcoholic beverages taken as a group. However, the hypothesis that advertising has...

Persistent link: https://www.econbiz.de/10015390101