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Persistent link: https://www.econbiz.de/10009562944
Increasingly, user-generated product reviews serve as a valuable source of information for customers making product choices online. The existing literature typically incorporates the impact of product reviews on sales based on numeric variables representing the valence and volume of reviews. In...
Persistent link: https://www.econbiz.de/10012756778
User-Generated Content (UGC) on social media platforms and product search engines is changing the way consumers shop for goods online. However, current product search engines fail to effectively leverage information created across diverse social media platforms. Moreover, current ranking...
Persistent link: https://www.econbiz.de/10014043326
User-generated content on social media platforms and product search engines is changing the way consumers shop for goods online. However, current product search engines fail to effectively leverage information created across diverse social media platforms. Moreover, current ranking algorithms in...
Persistent link: https://www.econbiz.de/10014164819