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Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Service business 10 (2016) 4, pp. 687-714
Persistent link: https://www.econbiz.de/10011722417
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Transformational leadership and employee performance : the role of identification, engagement and proactive personality
Buil, Isabel; Pardos Martínez, Eva; Matute, Jorge - In: International journal of hospitality management 77 (2019), pp. 64-75
Persistent link: https://www.econbiz.de/10011988436
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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From internal brand management to organizational citizenship behaviours : evidence from frontline employees in the hotel industry
Buil, Isabel; Martínez, Eva; Matute, Jorge - In: Tourism management : research, policies, practice 57 (2016), pp. 256-271
Persistent link: https://www.econbiz.de/10011556074