Bokhari, Syed Asad Abbas; Ali, Murad; Yaqub, Muhammad Zafar - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-13
This study investigated the moderating effect of collectivism as a national culture on the interaction between organizational culture (measured in terms of clan, adhocracy, market, and hierarchy cultures) and commitment in the context of SMEs. A total of 1200 questionnaire surveys were delivered...