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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene; Weinstein, Art; Abratt, Russell - In: Marketing intelligence & planning 27 (2009) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose; Bendixen, Michael; Abratt, Russell - In: The journal of product & brand management 26 (2017) 3, pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10013178031