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Mitarbeiterbindung
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Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene
;
Weinstein, Art
;
Abratt, Russell
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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