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Heterogeneous demand effects of recommendation strategies in a mobile application : evidence from econometric models and machine-learning instruments

Adamopoulos, Panagiotis; Ghose, Anindya; Tuzhilin, Alexander - In: MIS quarterly 46 (2022) 1, pp. 101-150

Persistent link: https://www.econbiz.de/10013286200

Estimating demand for mobile applications in the new economy

Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488

Persistent link: https://www.econbiz.de/10010381864

Estimating demand function parameters of mobile applications

Scholz, Michael - In: Economics of innovation and new technology 26 (2017) 7/8, pp. 621-633

Persistent link: https://www.econbiz.de/10011736741

Demand for in-app purchases in mobile apps : a difference-in-difference approach

Enache, Andreea; Friberg, Richard; Wiklander, Magnus - In: International journal of industrial organization 88 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014299593

Estimating Demand for Mobile Applications in the New Economy

Ghose, Anindya - 2014

towards different mobile app characteristics. We find that app demand increases with the in-app purchase option wherein a user … can complete transactions within the app. On the contrary, app demand decreases with the in-app advertisement option where … percent, respectively. We also find that a price discount strategy results in a greater increase of app demand in Google Play …

Persistent link: https://www.econbiz.de/10013061005

Incorporating price-dependent demands into a multi-echelon closed-loop network considering the lost sales and backorders : a case study of wireless network

Vahdani, Behnam; Ahmadzadeh, Elham - In: Networks and spatial economics : a journal of … 21 (2021) 3, pp. 639-680

Persistent link: https://www.econbiz.de/10012619319

The Impact of Apple's App Tracking Transparency on App Monetization

Kesler, Reinhold - 2022

Recent years have been characterized by privacy regulations amid concerns of exploitative data collection and use, thereby also setting boundaries to the data economy that fuels today's ad-funded Internet. An example is Apple's App Tracking Transparency (ATT), which necessitates explicit consent...

Persistent link: https://www.econbiz.de/10013291045

Innovative mobile technology in hotels and the use of gamification

Parapanos, Demos; Michopoulou, Eleni - In: Tourism planning & development 20 (2023) 2, pp. 162-187

Persistent link: https://www.econbiz.de/10014235308

The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market

Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322

Persistent link: https://www.econbiz.de/10011350583

The use of cyberbullying mobile application to increase perceived knowledge of cyberbullying among adolescents

Orawit Thinnukool; Pattaraporn Khuwuthyakorn; … - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850029-1-19

Persistent link: https://www.econbiz.de/10011861415