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Estimating demand for mobile applications in the new economy

Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488

Persistent link: https://www.econbiz.de/10010381864

When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847

Persistent link: https://www.econbiz.de/10012298128

When Loyalty Goes Mobile : Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Son, Yoonseock - 2020

Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes to mobile-app-based initiatives; yet, our understanding of the economic value presented by the latter (i.e., loyalty apps) has not kept pace with this development. We examine the effects of loyalty app...

Persistent link: https://www.econbiz.de/10012846456

Battle of the channels : the impact of tablets on digital commerce

Xu, Kaiquan; Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 63 (2017) 5, pp. 1469-1492

Persistent link: https://www.econbiz.de/10011684768

Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail

Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912

Persistent link: https://www.econbiz.de/10012298133