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Retaining users and facilitating their post-adoption are crucial for the success of mobile social networking sites (SNS). Drawing on the social support theory, this research examined mobile SNS continuance. The results indicated that both social support and technological perceptions affect...
Persistent link: https://www.econbiz.de/10012044266
The social capital embedded within the social network relationships among users may facilitate their continued usage of mobile SNS. However, how to develop social capital remains a question. In this article, the authors incorporated three factors of system quality, information quality, and...
Persistent link: https://www.econbiz.de/10012046615
Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two...
Persistent link: https://www.econbiz.de/10012048469