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PC vs App vs Mweb : price discounts' effect on customer purchases across digital channels in China
Liu, Huan; Zheng, Shuman; Li, Dongjin - In: Nankai business review international 15 (2024) 3, pp. 377-389
Persistent link: https://www.econbiz.de/10015065344
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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The impact of mobile app adoption on cross-buying : the moderating roles of product category characteristics and adoption timing
Liu, Huan; Sesé, F. Javier - In: Journal of retailing 98 (2022) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10013364281