Narrow search
Showing 1 - 6 of 6
Cover Image
Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Furner, Christopher P.; Racherla, Pradeep; Babb, Jeffry S. - In: The marketing review 14 (2014) 2, pp. 163-188
Persistent link: https://www.econbiz.de/10010417122
Cover Image
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.; Mai, Enping; Taylor, Erik C. - In: Journal of business research : JBR 125 (2021), pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Cover Image
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.; May, McKenzie; Kowalczyk, Christine M. - In: Services marketing quarterly 43 (2022) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Cover Image
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Cover Image
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang; Gugenishvili, Ilia; Muldrow, Adrienne F. - In: Journal of marketing communications 30 (2024) 3, pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Cover Image
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623