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Predicting mobile app usage for purchasing and information-sharing
Taylor, David G.
;
Levin, Michael
- In:
International journal of retail & distribution management
42
(
2014
)
8
,
pp. 759-774
Persistent link: https://www.econbiz.de/10010391130
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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