With a 75% mobile penetration in Kenya, there has been a flurry of efforts to develop mobile applications for the common citizen who now owns a mobile device. However, the uptake of such mobile phone-based applications has been disappointingly low, especially at the so-called base of the pyramid...

Statistics from the Communication Commission of Kenya (2013) show that mobile data/Internet subscriptions dominate the Internet market. It contributes 99% of the total Internet subscriptions, with 16.2 million Internet users countrywide as at the end of 2012. Kenya has thus witnessed a...