1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Section 1. Basic Concepts -- 1. Mobile Computing: Technology Challenges, Constraints, and Standards -- 2. Business Model Typology for Mobile Commerce -- 3. Security and Trust in Mobile Multimedia -- 4. Data Dissemination in Mobile Environments -- 5. A Taxonomy of Database Operations on Mobile...

The recent rapid advances in wireless technologies have created a demand for high quality multimedia applications and services. These advanced multimedia applications give rise to a new set of challenges in providing Quality of Service (QoS) when delivering these services over wireless networks....

Security is one of the most significant components in wireless systems to ensure the integrity of communications among terminals, networks, and services. As the field of wireless communications expands and inundates personal and professional lives worldwide, up-to-date wireless security research...

The dramatic growth of the wireless communication industry has resulted in searches for new technologies to provide broader bandwidth per user channel, better quality, and new value-added services. Employing smart antennas presents an elegant and relatively economical way to improve the...

"This book includes the challenges and practical experience of the design of M-Learning environments, covering current developments in M-learning experiences in both academia and industry"--Provided by publisher.

A Concept for the Evaluation of E-Commerce-Ability / Ulrike Baumol, Thomas Stiffel, Robert Winter -- M-Commerce / Nenad Jukic, Abhishek Sharma, Boris Jukic, Manoj Parameswaran -- E-Commerce Adoption in Small Firms / Pak Yuen P. Chan, annette M. Mills -- Conceptualizing the SMEs' Assimilation of...

1. For those about to tag / Jan Kietzmann -- 2. Privacy and location-based mobile services / Adrian Lawrence, Jane Williams -- 3. Business models for mobile payment service provision and enabling / Dietmar Wiedemann, Wolfgang Palka, Key Pousttchi -- 4. Ubiquitous communication / Mikko Pynnonen...

"This book explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. It identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge...