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Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty

Lee, Dongwon; Moon, Junghoon; Kim, Yong Jin; Yi, Mun Y. - In: Information & management : the internat. journal of … 52 (2015) 3, pp. 295-304

Persistent link: https://www.econbiz.de/10010515272

Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail

Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912

Persistent link: https://www.econbiz.de/10012298133

Nudging Private Ryan : mobile microgiving under economic incentives and audience effects

Lee, Dongwon; Gopal, Anandasivam; Lee, Dokyun; Shin, … - In: MIS quarterly 47 (2023) 3, pp. 1101-1146

Persistent link: https://www.econbiz.de/10014422576

Factors affecting the perceived usability of the mobile web portal services : comparing simplicity with consistency

Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, … - In: Information technology and management 14 (2013) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10009738256

Seizing the Commuting Moment : Contextual Targeting Based on Mobile Transportation Apps

Ghose, Anindya - 2019

Despite the average daily commuting time of commuters increasing by the day, the way marketers can benefit from our commuting behaviors has not yet been thoroughly examined. In collaboration with one of the largest global mobile service platform providers, this study investigates how contextual...

Persistent link: https://www.econbiz.de/10012899763

Seizing the commuting moment : contextual targeting based on mobile transportation apps

Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174

Persistent link: https://www.econbiz.de/10012038214