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Mobile phone
Consumer behaviour
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Customer satisfaction
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The journal of services marketing
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ECONIS (ZBW)
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Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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The importance of perceived proximity in local food mobile apps
Casteran, Gauthier
;
Plotkina, Daria
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
5
,
pp. 139-154
Persistent link: https://www.econbiz.de/10014320377
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