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We explore how internet browsing behavior varies between mobile phones and personal computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing for information. In addition, a wider range of offline locations for mobile internet usage suggests that local activities...
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Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes to mobile-app-based initiatives; yet, our understanding of the economic value presented by the latter (i.e., loyalty apps) has not kept pace with this development. We examine the effects of loyalty app...
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