This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...

This paper sets up a microeconomics model to analyze the market outcomes of two-part tariffs and three-part tariffs. Specifically, this paper compare the market outcomes of a single two-part tariffs to a single three-part tariffs under the assumptions that the market structure is monopolistic,...

Prior studies often examine the effect of inertia on enterprise strategy for attracting new consumers or attacking competitors in an industry. Various sources of the firm act as inertia for the incumbents in the strategy; the most representative example is incentives. For incumbents, large...